How Marketers Create Billion Dollar Trends
Patrick Bet-David sits down with Contagious author and New York Times Best Seller Jonah Berger to discuss viral marketing.
About the guest: Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
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About Patrick Bet-David: CEO, author and Founder of Valuetainment Media. Patrick has interviewed athletes, notorious individuals, politicians, authors and entrepreneurs from all walks of life.
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