A Tale of Two Slings: Peak Design and Amazon Basics

3-Mar, 2021
4 583 273 Ko‘rishlar soni

First thing first: get your own googley-eye glasses for ridiculing unscrupulous business practices in 2 days or less with Amazon Prime: www.amazon.com/dp/B08K46DVM6/ref=cm_sw_r_cp_api_glt_fabc_XAQDY3W30FEKG8GTS2MS
Amazon is one of Peak Design's biggest partners. We've been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the "Everyday Sling," which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we're not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It's our goal to make the best things. If we tried to make the cheapest things, we wouldn't be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product's lifecycle, and it's external impact on people and the planet.
And if you want to know why Amazon just couldn't resist copying the Peak Design Everyday Sling, check it out for yourself: www.peakdesign.com/collections/everyday-bags/products/everyday-sling?variant=29742302068780

  • Don't hate the player hate the game. Amazon basics costs less for a reason.

    A ThoughtA Thought2 kun oldin
  • they both look like fanny packs to me

    SkibopDaSequelSkibopDaSequel4 kun oldin
  • Thanks guys for talking real here. Your Everyday Sling is exactly what i need and fuck this amazon ripoff bullshit. People who want quality will always support innovative companies.

    Jan SchneidereitJan Schneidereit6 kun oldin
  • Guess what not everyone is wealthy and can afford to pay 150 for a sling, I feel sorry for the people who wanted to feel proud just buying what they can afford just to get trashed by a company that’s supposed to be professional. Super distasteful

    RachelRachel6 kun oldin
  • Even more reason to support PD!

    Steve McClanahanSteve McClanahan7 kun oldin
  • Was going to buy the Amazon bag, because of this video I'm getting the peak!!!

    Jeff RossJeff Ross10 kun oldin
  • Shame on Amazon!

    Sue WoodvilleSue Woodville15 kun oldin
  • your promotion seems so successful that the amazon camera bag is out of stock. :-) And just Peak Design products if I am searching for "everyday sling" at amazon. Please tell me that this video isn't the only measure you took to defend your brand. I can't imagine that amazon becomes impressed by a viral YT video.

    Uwe TrenknerUwe Trenkner15 kun oldin
  • Brilliant reaction to a bully!

    Cecile OCecile O16 kun oldin
  • i'm not a dentist, but i don't care for basic... that’s ‘basically' like protecting a 1200$ iphone with a baby-sock. so i trust my gear, dont matter if it’s edc or camera and glass, with adequate bags and protection. plus i like the 'green' idea you guys consequently follow. btw: i got the 10l v1 and all of the v2 slings... and then some 🤷🏻‍♂️ cheers guys, happy easter from GER 🤙🏻🍻

    Chris MahrenChris Mahren17 kun oldin
  • Lol

  • Love this! ❤️ Company principles before everything else! Perfect!

    Janos KehlJanos Kehl18 kun oldin
  • Hahaha if I would ever be in need of a camera bag, @peakdesign would be my go to choice. Nicely done and keep it up

    Wouter VisserWouter Visser18 kun oldin
  • I thought only Korean & Chinese companies steal. Jeff B is worse, I guess. Never buying anything Amazon Basics again. What a shame stealing someone hard Research!

    kits VAkits VA18 kun oldin
  • A couple of years ago I cancelled my Amazon account because of how they bullied workers in a distribution center in Spain. One of the best decisions of my life. The company needs to be chopped up before it's too late. Monopolies are evil, and Amazon is one of the worst

    KsiNixNieKsiNixNie18 kun oldin
  • 😂

    Guido Scharmer-ChoiGuido Scharmer-Choi19 kun oldin
  • Thanks for this. Just bought the Amazon one and saved myself a ton of money :) Gotta love economies of scale.

    CruxoCruxo19 kun oldin
  • It's a bag. What did they think was going to happen? If not Amazon, other competitors would have done it for less. Blaming Amazon, is ignoring the effects of globalization and the benefits of investing in proprietary and patented ideas.

    R SR S19 kun oldin
  • Just posted this review on Amazon: Amazon should be ashamed. They stole the design of another company and make a bag with cheap parts probably assembled by child labor in China. I've had the original version of the Peak Design for years and it is a great bag. The new designs are even better. Support an American company who have fairly paid American workers and get an excellent bag in the bargain.

    Doug MacMillanDoug MacMillan20 kun oldin
  • A basic should be ''basic" products, not knockoffs . I need basic, chargers, speakers, outdoor lights, the more mfg here in the US the stronger the A basic brand Could become. but.. peeps don't listen or care about the long term...

    Eric BergEric Berg21 kun oldin
  • Thanks for helping me make up my mind. I've had my eye on the Amazon sling for a while 🙈

    Ben TuinstraBen Tuinstra22 kun oldin
  • Mayestic !!

    DrVinylBcnDrVinylBcn23 kun oldin
  • Genius, chingones mis respetos, I Will look for something from your store, Best!

    Dario TorresDario Torres25 kun oldin
  • lol oh you guys invented the sling bag? hhaa

    rob p.rob p.26 kun oldin
  • Ha! Amazon just renamed their knockoff back to "Amazon Basics Camera Bag." They really put zero effort into their products.

    Mel LMel L27 kun oldin
  • Outstanding. Well done PD.

    Toby MitchellToby Mitchell28 kun oldin
  • Hilarious.

    NVM SkullworksNVM Skullworks28 kun oldin
  • I have been using Amazon Basic for years. Now I'm switching to Peak Design

    duc nhduc nh29 kun oldin

      Peak DesignPeak Design26 kun oldin
  • Tangentially related news March 22: President Joe Biden announced his intent to nominate Lina Khan for Commissioner of the Federal Trade Commission. Lina Khan wrote "Amazon Antitrust Paradox" when she was a law student is now a Columbia Law professor. One of her concerns re Amazon in that paper is exactly this type of behavior. She helped Congress prepared the deep probe of all the big tech last year. Hope she gets appointed.

    DavidLiuDavidLiu29 kun oldin
  • This is brilliant

    DM with KarlDM with Karl29 kun oldin
  • Shame on u Amazon! PD you guys have my business for life, keep innovating brothers!

    Ali_ReBORNAli_ReBORN29 kun oldin
  • Well done, Peak Design. Fair and adept criticism while humanly advertising the superiority and conscientiousness of your product. Excellent.

    Timothy J. HollowayTimothy J. Holloway29 kun oldin
  • 0:30 "^C + ^V = $$$" Amazon Basics in a nutshell. Love it!

    mcfortner911mcfortner91129 kun oldin
  • thx I just ordered 2 from Amazon Basics

    AllahDoesNotExistAllahDoesNotExistOy oldin
    • We are never going to financially recover from this

      Peak DesignPeak Design26 kun oldin
  • Just bought the Peak Design Everyday Backpack 20L and it's easily the best backpack I've ever owned. Thanks for creating incredible, sustainable products, and for making me laugh to boot. Cheers fellas.

    type1wildtype1wildOy oldin
  • Shitty that they stole your design! Great video though!

    Jason Stropko GlassJason Stropko GlassOy oldin
  • I love the high-on-coke constant sniffing XD

    Lizard KingLizard KingOy oldin
    • And I love viewers who pick up on this. It’s all in the details.

      Peter DeringPeter Dering27 kun oldin
  • Amazon makes a courier bag knock off that a metric tonne of other bag makers have also made before. Oh dear. I have one of these peak design bags. They're OK, but seriously overpriced.

    Bill RosmusBill RosmusOy oldin
  • I really don't know to thumbs up or down this video.... It shouldn't have been made in the first place and put on UZworld...

    EgonSorensenEgonSorensenOy oldin
    • @EgonSorensen who are you do decide what anyone should put on youtube there is SKIP for a reason so do not decide for others.

      Hitesh GwalaniHitesh Gwalani24 kun oldin
    • @Hitesh Gwalani Thumbs up a criminal activity - not my style.

      EgonSorensenEgonSorensen24 kun oldin
    • So you mean the CRIMINAL should never be punished & nobody should inform society what they are doing. it took you a reply from them to get a THUMBS UP how pathetic.

      Hitesh GwalaniHitesh Gwalani24 kun oldin
    • ​@Peak Design Thank you for replying! I remained neutral prior to this, but I will give it a thumbs-up now 👌

      EgonSorensenEgonSorensen26 kun oldin
    • Whichever you choose, we just wanted you to know that we support your decision 100%.

      Peak DesignPeak Design26 kun oldin
  • Peak Design - you are my new marketing heros.

    Victoria WardVictoria WardOy oldin
  • Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Amazon can't be doing the same shit as the entire country of China.

    TimS MyITCrewTimS MyITCrewOy oldin
  • so you are pissed cause someone took your MR PACMAN game and made it into MRS PACMAN? Congrats on realizing the world is bigger than you.

    Alexander MoranoAlexander MoranoOy oldin
  • bezos disliked this vid 296 times

    fishheadbreakroomfishheadbreakroomOy oldin
  • I don’t need this bag but now I’m going to buy it.

    Reid OdaReid OdaOy oldin
  • Brilliant!

    bogmasherbogmasherOy oldin
  • yeah ok. climate neutral, by what fantasy metric?

    circedgecircedgeOy oldin
  • Great job!!

    Владислав ПлахтійВладислав ПлахтійOy oldin
  • Any plans to give Amazon Basics Everyday Sling owners a discount to switch to the Peak original? $150 vs $35 is a huge difference.

    tracerittraceritOy oldin

      Peak DesignPeak Design26 kun oldin
  • I have your bag and the quality is outstanding! ⭐ Fu🤬 amazon!

    The LionThe LionOy oldin
  • Just bought my PD sling cause of this add. Anything for the culture

    bran diazbran diazOy oldin
  • Wanted to do more research on the product and came up with this video... thats good enough for me. I guess I'm a PD customer

    Giovanni ReyesGiovanni ReyesOy oldin
  • Wait until you use PD's travel tripod 🤤🤤 most good looking tripod and easy to use

    Claud GlodeanuClaud GlodeanuOy oldin
  • Lolz

    Gabriel ShepardGabriel ShepardOy oldin
  • This is fucking incredible 😂

    CaptyvateCaptyvateOy oldin
  • I live in Mexico and I’ve been getting my PD products directly from their website, it’s a much better experience. This is upsetting because Amazon will sell more even though they stole the design... Amazon just continues to be a big disappointment.

    Tania B. Silva M.Tania B. Silva M.Oy oldin
  • I support and love your products...

    Pop BoxPop BoxOy oldin
  • Great work guys. Congrats

    Francisco SeixasFrancisco SeixasOy oldin
  • This is such a genius way to respond. A big shout out to my friends in San Francisco. You guys rock. And the (near) future will show how wise your idea with this video was :-)

    Peter FaulandPeter FaulandOy oldin
  • Shame on amazon and other copycats companies

    Ken FuKen FuOy oldin
  • They guy who made first t-shit has to be so furious no credit.

    CypeqCypeqOy oldin
  • Brilliant for calling Amazon out 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍

    Jeff FurlongJeff FurlongOy oldin
  • 0:44 That fucking sniff after "Let's do plastic" gets me everytime. lol

    JimmyGarrison'sChinJimmyGarrison'sChinOy oldin
    • @JimmyGarrison'sChin what can I say @jimmygarrison'schin (what a name, btw...is this in reference to the bassist? so curious)...the best comments rise to the top. I love that you're a bellroy man yourself. Funny enough...I was just talking to Andy Fallshaw, the Bellroy founder, for about an hour last night. turns out a lot of the same topics rev us up, which at first blush seems serendipitous, but on closer inspection is maybe pretty predictable. Anyhow...he and I are doing a panel at a thing called See.Change sessions next Thursday, so we were having a little prep call. Thought I'd mention it simply because I saw your reply almost immediately after yammering with the dude for an hour. What are the odds. anyhow, super happy this little pot-shot at the trillionaire's club could bring us together. thanks for the support!

      Peter DeringPeter DeringOy oldin
    • @Peter Dering Woah! Hi Peter. I just looked you up, color me amazed that you found my comment. The sniff really makes it; I've incorporated them in my casual talking style as a subtle cue that I am totally joking, only the cats that know me real well pick up on it. Here it really delivers the aloofness, perfect for "the boss" character. He knows no one is going to pick up on those plastic clips and floppy separators, he can just taste the profits already. Its goddamn perfect. Between this hilarious video sticking it to the man, your actual reply to me out of nowhere, and the legit business practices B-corps like yours adhere to, I hereby will buy one of your proper Everyday Slings for my photographer buddy. I'm sure he'll love it. I'm not a camera guy so I have a Bellroy sling, another ethical company I am willing to shell out the dollars for. Its cats like you all that can change the game. War is over (read: shitty exploitative business practices), if you want it. Thanks for being real out there, we appreciate it.

      JimmyGarrison'sChinJimmyGarrison'sChinOy oldin
    • I love that you noticed this. I had just watched that Seinfeld episode where Jerry and Elaine’s accountant is constantly sniffing when he is around them. They think he has a Coke problem, but it turns out he’s just allergic to Jerry’s mohair sweater. During the shoot, I told Joe (the dude who’s playing my boss)… “Give me a sniff after everything you say. I’m really into sniffs right now.”

      Peter DeringPeter DeringOy oldin
  • **Watches video** **Buys more Peak Design** Thank you guys for always being there for me! ❤️🙏 Quality will always beat out knock offs. As my father says, buy cheap, buy twice!

    Alain BucioAlain BucioOy oldin
  • Bien

    Morella TovárMorella TovárOy oldin
  • Good job

    Kamala NenavathKamala NenavathOy oldin
  • Why do you continue to sell on Amazon? If you disagree with them, why not stop capitalizing on the volume they provide you

    tfunk10258tfunk10258Oy oldin
  • Fantastic video! Wonderful use of humor!

    Sylvia PomazakSylvia PomazakOy oldin
  • Still waiting for a everday backpack v3 TT

    JimboJimboOy oldin
  • Good on you for making the point. Love your stuff. Keep it up.

    James McNabJames McNabOy oldin
  • You guys are amazing and Peak Design makes the BEST PRODUCTS! I'm a long term fan and willingly spend the money!! Peak Design Everyday! Don't pull punches guys, keep on the offensive.

    Dustin LawrenceDustin LawrenceOy oldin
  • This is without a doubt a top five moment in youtube history

    seeni gztyseeni gztyOy oldin
  • What an incredible awesome video with a strong message! Briefly told and very elegeant! Thanks for sharing!

    Dennis BringsDennis BringsOy oldin
  • Amazon you need to do the right thing and remove your stolen design... it's bad for your image.

    Lee PhiloLee PhiloOy oldin
  • In your face - just like Amazon deserves!

    Thomas SadlowskiThomas SadlowskiOy oldin
    • I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D

      seeni gztyseeni gztyOy oldin
  • What's crazy is even if PD wanted to take amazon to court over this, the company is just so massive that they would almost certainly lose. It's a sad reality and it makes me furious.

    Jake Baudoux Real Estate and Yacht PhotographyJake Baudoux Real Estate and Yacht PhotographyOy oldin
  • I will now never purchase a Amazon Basic product ever.

    Craig NevilleCraig NevilleOy oldin
  • I love this!

    California Weed BlogCalifornia Weed BlogOy oldin
  • Am Basics is the total knock off. Do the small brands respect and pass the word.

    WadeWadeOy oldin
  • Glad that someone is raising awareness to how Amazon knocks off products and sometimes even bans them from the platform to replace them by Amazon basics.

    vbddfy euuytvbddfy euuytOy oldin
  • Everyday Sling, but not from Peak Design? Sorry, NO

    Jay LauJay LauOy oldin
  • I just love you guys :)

    Ryan @GoodMondayRyan @GoodMondayOy oldin
  • My Sling has been with me around the world (literally) for 4 years now and doesn't show a sign of wear! I was even dumb enough to buy a spare one right away if something would happen to my first one. Still staying in my cabinet unused. Probably staying there for upcoming years this way...

    HendrikOsulaHendrikOsulaOy oldin
    • guys done?!?

      vbddfy euuytvbddfy euuytOy oldin
  • there you go - spot on

    MacGeier.MacGeier.Oy oldin
  • Amazon's Sling is a 1/3 of the price of PD version, I don g*%e a s&^t about over expensive slings I just ordered 2 Amazon Basic!!! thank you Peak Design I probably never would have found out if it wasn't for this video

    Wilfredo RodriguezWilfredo RodriguezOy oldin
  • Is it free shipping and returns on the basic bag? I will buy it, see how crappy it is, return it and give a review. The Peak Sling is amazing. This is bs!

    Nick SkogNick SkogOy oldin
  • For a couple of month I was considering buying a PD Everyday sling. But now I have seen the Amazon one, it’s price compared to the PD, and this Video. You know what @Peak Design? You will get my order today! 😎👍🏽

    Peter ZieglerPeter ZieglerOy oldin
  • Well done! Seriously stopped what I was doing to watch this ad when it came on because it was so different. I don't even have a need for a bag but now I want this.

    actualinnovationactualinnovationOy oldin
  • Absolutely loved you guys stepping up! I have been seeing lots of copy cats from amazon and some people propably dont even know what they buy from amazon

    Camila MejiaCamila MejiaOy oldin
  • I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D

    Rolf HasselbuschRolf HasselbuschOy oldin
  • You guys are awesome!

    L MeL MeOy oldin
  • Great video

    John.JablonJohn.JablonOy oldin
  • I always loved your design. Now I love you!

    Christian AnderlChristian AnderlOy oldin
  • .... cleverly done 👍

    LeoLeoOy oldin
  • Why didn't peak design get a design patent? Then you wouldn't have to worry about this kind of crap

    floccofloccoOy oldin
  • Thats fucked.

    Drew NaderDrew NaderOy oldin
  • The issue is not so simple IMO. Before anyone flames me, please read through. First, the Name copy "everyday sling" totally egregious, Amazon needs to fix NOW. Aside from that, this bag is a copy of the 5L, not the 3L or 6L, I know, because I love peak design and have all the bags mentioned. This is clearly a V1 copy that is clearly a copy in many ways, however, I think it's different enough in many ways as well. Peak Design is NO LONGER SELLING the 5L, is it all that bad that amazon copied half the traits of an older bag? If people want a 5 liter bag from peak, they cant get it. If it were still in production, I think that would be a big problem, but it's not. On top of that, there are some major differences, and I'm making a video to point all this out.

    Guy With CameraGuy With CameraOy oldin
  • Where is the evil goggle-eyed corporation selling stuff nowadays? I've searched and searched for cheap, knock-off, everyday slings but they've all disappeared. What have you guys done?!?

    Peter DixonPeter DixonOy oldin
  • I hope amazon sells some aloe vera because they are gonna need it.

    Caedis NightingaleCaedis NightingaleOy oldin
  • I didn't realize Amazon was doing this shit. That's straight up theft.

    QuagmireMan6669QuagmireMan6669Oy oldin
  • I like this ad alot

    SimonTheFlareonSimonTheFlareonOy oldin